We understand and want to help small businesses, its as simple as that. Having run small businesses ourselves and for clients over many years, we know that every small business needs more time and more money.  

We help small businesses grow their profitability by taking care of their financial management processes, without the overhead costs of a financial department. We offer fixed pricing on bookkeeping, accounting services, and financial consulting. That way, you can factor in the fixed pricing and avoid worrying about sneaky costs that can ruin your bottom line.

Time = Money. Getting too caught up in day-to-day operations and tasks can be costly for your business, as it means no one is looking at the bigger picture and steering the business towards its goals. We can help you become more productive with your time by helping you complete tasks and keep your business running smoothly. Let us help you focus on what you do best.


“To help 1 Million small business owners grow scalable and profitable business.”


“To be the preferred provider of accounting, taxation, financial management, and business advisory services to small businesses in Malaysia by helping our clients meet their goals and grow their businesses in the most efficient manner.”

Meet the team

Farah Amyra, ACCA, CA(M)

Amyra began her career as an auditor with Aftaas, a leading accounting firm in Malaysia. She then continued her career as a management accountant with Schlumberger, a global service provider in the oil and gas industry. Once qualifying as a Chartered Accountant, Amyra decided she wanted to help SMEs, as she realized this was an under-served market with huge potential. She started her own consulting business helping SMEs with accounting and financial management. Her deep understanding of the technical skills in accounting enables her to help make business finance as easy as possible for her clients, helping them to focus on what really matters, which is growing their business. Amyra loves small details and has an eye and knack for spotting errors and opportunities for her clients. If she is not crunching numbers, she plans her next hiking trip or deep-water diving, as she loves to travel and enjoys outdoor adventure.

Farah Amyra
Farah Syifa

Farah Syifa HF, BAcc (Hons)

Syifa spent most of her professional life working as an auditor with local and international accounting firms such as Aftaas and PricewaterhouseCoopers. She then continued her career in investment banking as an internal auditor. In 2016, she left her 9-5 job to follow her passion in entrepreneurship to build and grow her own e-commerce business. After 5 years as a solopreneur, she joined Profiterra as a partner. Syifa’s personal experience provides her with a unique understanding of small businesses. Having experienced the challenges firsthand, she understands that small businesses often feel overwhelmed and are short on money and time. Her experience also helps her to create bespoke solutions for her clients. She has a passion for helping businesses become more profitable and creating more freedom for them, so they have more time for their loved ones. During her free time, you can find her exploring nature and visiting animal farms with her kids.